Idea Unicorn
Approachable pricing

Custom little apps, starting at $49.

We build small, fun, personal apps for everyday people. Bring us a weirdly specific idea — a hobby tracker, a family planner, the calculator that does the one thing nothing else does — and we'll turn it into something you can actually use. No giant software builds, no startup nonsense.

Tiny Idea

$49

A single-purpose custom app made just for you. The weird one only you'd actually use.

Good for
  • Custom calculators
  • Niche trackers
  • Tiny utilities
  • One-screen tools
  • Hobby helpers
  • Inside-joke apps
Usually includes
  • One clear purpose
  • Built around your idea
  • 1 round of feedback
  • Lives in your browser
  • Yours to keep
  • Usually 1–2 days turnaround
Tell us your idea
Most common

Real Idea

$99

A bit more to it — a few screens, saved data, a bit more polish. Most people land here.

Good for
  • Family planners
  • Hobby trackers
  • Idea organizers
  • Personal dashboards
  • Small business helpers
  • Multi-step tools
Usually includes
  • A few screens
  • Saved data (locally or simple cloud)
  • Personalized look and feel
  • 2 rounds of feedback
  • Usually 3–5 days turnaround
  • Yours to keep
Tell us your idea

Bigger Idea

$199

Multi-step or AI-assisted. The kind of app you'd be proud to actually show people.

Good for
  • AI-powered tools
  • Content repurposers
  • Intake → PDF
  • Smart dashboards
  • Form-to-email flows
  • Light automations
Usually includes
  • Multiple connected screens
  • AI feature or automation
  • Saved data
  • Polished design
  • 3 rounds of feedback
  • Usually 1–2 weeks turnaround
Tell us your idea
Bigger Custom · by quote

Got something bigger in mind?

Sometimes an idea is too big for a $199 build — a small business staff portal, a multi-user planner, a tool with logins and roles, or something you want polished enough to show clients. We do these too, just less often. We'll scope it together and quote it upfront.

  • Staff portals for small businesses
  • Tools with user logins or roles
  • Multi-user dashboards
  • Bigger AI workflows or integrations
Tell us about it
The store · a fun side thing

Don't want a custom build? Grab a pre-made one.

A small collection of tiny apps we've built for fun. Most are free. A few useful ones are a couple bucks. Delivered through Gumroad — no accounts, no friction.

Browse the store
How AI & API costs work

No surprise monthly bills.

Most apps

$0 ongoing

Calculators, trackers, planners, organizers — all the work happens in your browser. Built once, yours forever, no monthly fees.

AI-powered apps

Bring your own key

For apps that use OpenAI or Anthropic, you paste your own API key once during setup. Usage is pennies and billed directly to you, not us.

Bigger Custom builds

Quoted upfront

If a project needs hosting or backend services, we quote those costs before we build. Most projects can run on free tiers for a long time.

A note: these apps are designed to be useful first versions, personal tools, and practical workflows. They are not guaranteed to be ready for public launch, app store approval, enterprise use, compliance-heavy industries, or high-volume commercial software without additional development.
Bring us the weird little idea.

Got an idea? Let's build it.

Tell us what you have in mind and we'll figure out which size makes sense.